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Trika Insights.


Turning B2B Teams Into Digital Change Agents
In today’s competitive B2B environment, digital transformation is no longer optional—it’s mission-critical. Whether you’re a...
Subhayan Dutta
Jun 19, 20255 min read


Ethical Elegance: Sustainable Fashion Powered by Customer Returns
The fashion industry is at a turning point—sustainability is no longer just a trend, it's a must. As more people become aware of the...
Subhayan Dutta
Apr 28, 20256 min read


Valken takes a customer first approach for its global ecommerce strategy
About Valken As a worldwide manufacturer and distributor serving the worlds of paintball, airsoft, and defence protection, Valken...

Anupama Krishnan
Feb 8, 20224 min read


What are Experience Management Platforms & How to Leverage Them
Experience management platforms like Liferay, AEM, Episerver to name a few, allow companies to manage their digital experiences across...

Roshni Isaac
Feb 3, 20223 min read


User Experience - An Imperative Business Value
The examples of bad user experience are many - The USB plug (always lucky on the third try), the experience of making a connecting flight...

Anupama Krishnan
Feb 3, 20223 min read


Digital Content Series: Enabling Buying Decisions through Visual Commerce
The digital content that goes behind selling a product has rapidly evolved over the past decade, with advanced user-generated content and...

Wasim Akram
Feb 3, 20223 min read
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